We’ve caught-up with Ann Wild, EMEA Clinical Manager on her role, her work with Lumenis and what her typical day looks like.
Ann explains “I have worked for Lumenis for 12 years and my role has changed considerably over that time, I am now responsible for training the EMEA Distributors, giving talks and organising workshops for existing and prospective customers.”
With a background in nursing and teaching, Ann recognised the opportunity to combine the two fields and taught Perioperative Practice in a London hospital while then running her own training company. Deciding to diversify, Ann explains “I moved away from healthcare to join the Aesthetic industry – joining Lumenis as a Clinical specialist and trainer gave me the opportunity to use my skills in a new field.”
Ann explains “The role of the Clinical Manager varies, our roles vary slightly in different countries but between us we train on Beauty and Medical devices, supporting customers from the time they buy their laser onwards, we will visit the customer as often as they need our support. Any customer who has a query or problem or just needs a word of reassurance can call their local trainer at any time. We like to consider our customers as friends and so sometimes go beyond our work remit to help them, some of the other companies often never see the customers after the initial training but with Lumenis they join our family.”
Diverse Clinical Training
So what does a typical day of training look like? “We provide a diverse range of training from Surgeons in NHS Hospitals using CO2 lasers, for example in the Military Hospital in Birmingham treating soldiers returning from Afghanistan or the Red Cross hospital in Cape Town treating Paediatric burns, to Beauty Therapists doing Hair Reduction or Nurses and Doctors using IPL for Skin Rejuvenation.”
Providing a mixture of theoretical and practical training, a typical days training for an end customer will consist of Hair and Skin Anatomy, Basics of laser and IPL Technologies, Contraindications, Pre and Post Treatment considerations, Practical treatments.
High Quality Training
Ann adds “One of the most important sides of training is promoting good standardised care within the industry as this fosters individual and organisational effectiveness. If our teams are well trained they can speak on a 1-1 level with the customers, if the practitioners are well trained they of course give good treatments to their customers and from a company prospective we all benefit.”
Ann continues “By developing and offering diverse programmes to our customers we encourage partnership and commitment from both sides. For example, I have customers I first knew 10 years ago who still call me or their local trainer if they need support and this maybe organising an open evening for their clients, or a workshop for local Doctors to share knowledge.”
“We also try to hold local focus groups and study days where the customers can update their knowledge and get to know one another. Plus, our online training is becoming very popular which is exciting.”